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EverDream Web is a Parker Web Designer Company. We offer the following services to create or enhance your Internet business.
- Parker Web Designer and Development
- Parker Web Hosting
- Parker CSS, HTML Websites Domain & Website Management
- A Full Range of SEO programs
- Graphic Arts & Logo Design
- E-commerce Solutions
- Basic Website Repairs or Updates
Parker CSS, HTML Websites cost are tricky and they can add up quick. As a turn key website company and as internet marketing specialists, we can take you through the entire process of having an online business or we can provide specific services to meet your immediate goals. If you are new to having and operating an online business and would like someone to simplify building and sustaining your online presence, we will do that. We are quite confident that we can create the right custom web campaign for your business.
What is the color of your website?
Let us share some critical design factors for you to consider!
What is the color of your website?
There is a psychology behind the choosing hues for your website and how you do it can make or break your website's success.
Did you know that the values associated with hues can have a significant impact on your website's success? And did you know that you can change your visitor's feeling, mood and response by using different hues on your website?
Some professional web designers do not understand the impact that a color can have on their project when designing a website for their clients. In reality, the meaning of hues will send the first message of your website to your visitors. You don't have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!
We have studied hundreds of visitors to evaluate their patience for uploading a web page. First, we tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.
The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won't go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.
What color should you use when designing your website?
Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion ... etc. I'm not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:
1. What is the market segmentation that you are targeting?
a. Age
b. Gender
c. Culture
d. Geographic location
2. Why are they coming to your website?
Let's take a closer look at these two questions.
A. Market Segmentation:
- Age: What is the most appropriate color for the age group that your website is targeting.
- Gender: Men and Women have different taste and they react differently to hues. For example, the color pink is more appealing to women.
- Culture: hues mean different things to different cultures around the world. People associate hues to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.
- Geographic Location: Sometimes geographic location can change people's interpretation of certain hues. For example, people that are living in a desert area tend to be more passionate toward bright hues from yellow to orange vs. people that are living in the mountains.
B. Why are they coming to your website?
- That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer's or a doctor's website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys... etc.
Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.
Four Critical Web Design Rules
Let us share 4 critical design factors!
"Content is King! Never Doubt it! If you want a website design to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So - by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come.
When creating a new website design or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines - and successful.
1 Easy to Read
When building a website design , the first thing you need to be sure of is that your website design is easy to read. When you write content, remember that most web site visitors don't read every word of a page - in fact, they only scan pages to find what they want.
Break up Your Content
Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.
Color and Fonts
To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website design easy on the eyes, try an off-white background and a dark gray (almost black) text color.
Things to avoid with content color:
Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.
Avoid using an image behind your text.
Avoid using bright text colors on bright backgrounds.
Fonts Matter
One simple statement covers the font issue:
Simple fonts are the best; the more fancy the font, the harder it is to read.
Since many browsers only have the standard font set, use standard fonts. In reality, there is no "standard", but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.
Standard Compliant Browser for Development
When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!
Keywords in Content
Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% - but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.
2 Simplify Navigation
The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.
Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.
Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:
The wrong way: "For search engine optimization techniques, click here."
The right way: "Good techniques for search engine optimization are important to use."
Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they "read" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a "click here" until it reaches the linked page.
This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.
3 Consistent Design
At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.
4 Lower Page Weight is Better
Page weight is the total size of a page on your site in bytes - code, text and images. Your site's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.
What is Means to be Light:
*No large images.
*Fewer images are better.
*Optimize images for the web at no more than 72 dpi
*Use as small an image dimension as possible for the given design.
*Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds, or better still, no table at all but a div layer in the style sheet.
*Make gradients horizontal or vertical (not diagonal) so that you can use a small image "strip" and repeat it.
How "Heavy" Should a Web Page be?
Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.
Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.
Ways to make pages lighter:
*Use linked style sheets
*Use DIVs instead of TABLEs where possible
*Use simple repeating backgrounds for effect
Summary
Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it - which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website design that is loved by search engines if you follow these principals.
Let EverDream Web Grow Your Online Business
As a Parker Web Designer company we have collectively, over 30 years of experience in finding solutions that fit the companies of our own economical climate. That's why we can evaluate your goals and strategies in such a way that your budget yeilds maximum results.
Let our experienced web graphic designers and marketing professionals at EverDream Web design and build your next website business or improve what you already have. We can provide website design, website development and website hosting for your online business, store, blog, gallery, forum or other website business! Most of our websites utilize universally browser compliant CSS based layouts and are structured to maximize search engine optimization. If you have any questions or would like to schedule a free consultation then feel free to contact us at any time.
Internet Marketing and SEO is the future of your online success. Our clients can tell you why, as a Parker Web Designer company we are among the best internet marketing specialists Parker has to offer. We listen. We treat your business as if it were our own... because in the end, it is.
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Parker Web Designer Company - local benefits
Are you local - Parker area website design companies can benefit from one-on-one consultations. We'll come to you and it's worth it, we really are among the best Parker Web Designer Company specialists that Parker has to offer and we'd like the chance to prove it to you.
Often we are asked what is involved in starting an online business. In order to help our visitors become aware of what's in store for them, here's a list things you'll need to do if you want to take your business online and be successful with it.
Steps to an Online Business that our Parker CSS, HTML Websites pros can provide for you.
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Read a detailed breakdown of these steps HERE
Thank you for visiting EverDream Web. As a Parker Web Designer Company we take great pride in serving our neighbors and fellow Coloradans in any way we can.